As per the latest developments in the smartwatch segment the biggest player Fitbit has decided to join forces with Pebble, a company that can be recognized as one of the originators of smartwatch technology. This partnership comes as no surprise to anyone, Fitbit has been topping the smartwatch charts with their innovative fitness wearables and Pebble has recently launched their new Pebble watches with some additional fitness and work-out features.
Moreover, this alliance can be immensely fruitful for both parties. The smartwatch segment is slowly becoming a red ocean investment with increasing competition from biggies like Apple and Samsung. Hence, it’s a wise move for both Fitbit, and Pebble to join forces against these top-level layer cake players.
We have seen in the past that no matter how good Fitbit fitness trackers are, they are not able to stand their ground against the Apple Watch in the smartwatch segment. However, Pebble, on the other hand, has some real state-of-the-art smartwatch technology but what they are not able to clutch properly is the fitness tracking segment. Both parties need one another as they can help each other fill the gap of shortcomings for their respective devices.
The smartwatch segment as a whole is on a downslide, the industry has experienced some massive misses over the last few years, and big smartphone players like LG, Huawei and Motorola are refraining from investing more in this futile market. The massive drop in demand is matched by a lack of innovation by big smartwatch brands.
Apple Watch Series 2 which was launched with the promise of being a futuristic watch that marked above its predecessor the “Apple watch” offers no real innovative tech or distinct experience for its users. Except for the updated fitness trackers, better GPS, and brighter screen, the watch had no other special features to tender.
Although, one thing that has been recognized about this otherwise unpredictable market is that people generally prefer smartwatch operating software which is similar to their mobile phone OS. There has been a popular demand for consistently combining the phone OS with the watch OS, and people don’t fancy mix-matching when it comes to buying a smartwatch.
For Instance, you can control SIRI from your smartwatch only if you have an Apple watch in place working in tandem with your iPhone. Apple has a big aversion against giving access for its premium apps to third party platforms. Hence it becomes more and more difficult for watches from Pebble who work on their self contrived operating system to include popular features like Siri, google maps and app store on their watches.
Even Google will want an Android user to combine a google watch with their smartphones for a seamless smartwatch experience, and better interoperability between the phone and the watch. Major players like Apple and Google focus greatly on setting up an ecosystem of services that are focused around hijacking the entire digital experience of the user by giving them a large number of devices and services to choose from.
The task is exceedingly tough for third party watches like Pebble and Fitbit, but the future looks fairly promising and peachy for both as this alliance can turn out to be an immensely lucrative venture. Both Fitbit and Pebble use e-link displays, the display is highly efficient in providing a long battery life, a resourceful feature that gives the Pebble-Fitbit smartwatch a big upper hand against the likes of Apple and Google.